AdBuzz Week of 19/Oct/09
Agency News: Account Movements
1. $110M Quaker acct. from Goodby Silversteir & Partners, San Francisco to Juniper Park, Toronto
2. Deutsch, Los Angeles won $204M Volkswagen of America aact.
3. MediaVest takes media buying/ planning for THQ Gaming
4. Mini USA’s TV/ Radio buying moves to Universal McCann
5. Hava’s MPG got Danone Group’s $100 M North America acct.
Digital: Google, Microsoft’s Bing to Include Twitter in Search
Google and Bing search engines will begin to intertwine Twitter and Facebook updates in their search results. It is unknown how much revenue Twitter will gain (currently their is no advertising on twitter.com), but there are hopes it will attract non-Twitter users to the site, which is slowly declining in growth.
Media: Honda’s 2 Million Facebook Friends
The “Everybody Knows Somebody Who Loves a Honda” themed Facebook page Honda launched in August has reached 2 million friends, connecting Honda owners, friends, family members and owners around the world. “Visitors can upload photos of their cars or link to owners of their favorite old Honda”. “It
wasn’t a big media buy, but it got a lot of attention,” said Tom Peyton, senior manager- national advertising.
Honda added a website love.honda.com for the campaign this week. The site links to the Facebook page and has the TV spots. “So Honda is connecting a community, but will the campaign, due to run until late in the year, sell cars? ‘That’s what I’m going to try to figure out,’ Mr. Peyton said. ‘At the end of the day, I am putting some pennies back into my brand piggy bank’.”
Global News: No. 5 Consumer Market- China
At $890 billion, China has become the 5th- largest market for consumer spending, following the U.S., Japan, the U.K. and Germany. By 2020, consumer spending in China is expected to top $2.5 trillion and China will become the 3rd- largest consumer market after the U.S. and Japan.
I like advertising, but I’m not a Creative. What else can I do?
Do you know that not everyone in an advertising industry is a Creative who create ads/ commercials? There are actually a lot of different talents who work in the industry. In the next few AdBuzz issues, we will introduce to you the different positions in the industry.
1. Account Management: oversees the advertising business that has been assigned to the agency and is ultimately responsible for the quality of service the client receives. An effective account management team develops a thorough knowledge of the client’s business, acts as a liaison between the client and the agency staff, and ensures the final product is profitable and effective. Candidates should have strong general‐business, communications, leadership and organizational skills.
2. Public Relations: creates and promotes a positive image for the company and its clients. Public relations specialists may arrange and direct speaking engagements, press conferences, meetings and conventions, films or videos, and fundraising campaigns. These workers usually have to prepare a number of materials for these events, such as speeches and press releases, magazine articles, scripts, fact sheets, pamphlets, and newsletters. They may also need to conduct interviews and speak on the telephone frequently. On a large PR staff, a worker’s duties may be directed in only one area. In smaller companies or organizations, a worker may be involved in all aspects of the job. Candidates should have strong verbal and written communications skills.
Creative Pick:
Microsoft:
Windows 7 Desktop
Client: Microsoft
Agency: 72andSunndy
“Created a series of wallpapers with which 7 users could customize their desktops”
assigned to the agency and is ultimately responsible for the quality of service the client receives. An effective account management team develops a thorough knowledge of the client’s business, acts as a liaison between the client and the agency staff, and ensures the final product is profitable and effective. Candidates should have strong general‐business, communications, leadership and organizational skills.
Brown Bag Lecture
Nov 4 (Wed) Noon – 1pm Public Relations: Extreme Makeover- Home Edition Speaker: Professor Katrina Olson
