AdBuzz Week of 12/Oct/09
Agency News:
Interpublic Group of Cos. combined
the U.S. operations of Deutsch and
Lowe Worldwide on Oct 15th, 09.
“Deutsch New York will absorb Lowe’s
New York operations” and Deutsch will
be renamed Deutsch Inc., a Lowe &
Partners Co. Linda Sawyer, Deutsch
CEO, will be incharge of the merged
North American entity. Deutsch’s L.A.
oustpost probably will not be affected
too much. This is the fourth merge in
about fifteen years for Lowe.
Digital:
Brand in Hand, a mobile-marketing
shop, discovered that female iPhone
users engage less with mobile web ads
in the trials and 60+ mobile campaigns
it ran in the past 2 years. John Hadl, co-
founder and managing partner of Brand
in Hand said that one reason may be
that “female iPhone users, especially so-
called super-moms, are task-oriented
and tend to use their smartphones to
help them get things done, leaving them
little time for brand interaction. They’re
also likely to be using an app; the “vast
majority” of iPhone traffic occurs within
applications rather than on the mobile
web, according to ad network AdMob.”
Global News:
Approx. 457 million subscribers in
India were not able to receive Twitter
update up till the week of Oct 15th, 09.
India’s largest mobile provider Bharti
Airtel has made a deal with Twitter that
“allow subscribers to send Tweets at
usual text rates and receive them for
free”.
Twitter is implementing a new
Japanese-language mobile platform co-
developed by Digital Garage in Japan,
This is the first time this technology has
been developed in a language other
than English and will be compatible with
Japan’s telecom. With more celebrities
using Twitter, Twitter is gaining more
popularity among the public.
Column:
“The University of Illinois
advertising department celebrated its
50th anniversary last month by hosting
a daylong symposium on both the
challenges and opportunities facing ad
students at the school.”
“The Illinois ad department, started
by Charles Sandage in 1959, is the
oldest in the country, and it’s about to
become the only named department of
advertising in the nation. The university’s
chancellor, Richard Herman, is
proposing it be renamed the Charles H.
Sandage Department of Advertising.”
“At two sessions [of the
symposium], one on behavioral
targeting, the other on consumer-
generated content, students had
differing views from the professionals.
Wally Snyder, president emeritus of the
American Advertising Federation took
the position that consumers wanted to
receive information on products they
were interested in based on their prior
buying patterns, provided that their
personal privacy would never be
violated. But Nora Riton, professor at
Michigan State University, said
consumers don’t understand what
marketers are doing because “it’s so
complex.”“On the other hand, one
student told me that the reason
consumer-generated ads are successful
is because ‘the public doesn’t feel like
some professional is trying to get in their
head or manipulate their decisions.’ She
said agencies can create their own
made-to-look-like consumer-generated
ads appealing to younger
demographics that ‘don’t respond well
to ‘the man’ or being told what to do.’”
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