ADBUZZ: Week of October 5, 2009
Agency News by Yinting Wang
- The Creativity Report. The Most-Awarded Agency 2009: Goodby, Silverstein & Partners. BBDO continues to be the Most-Awarded Ad Network.
- Gap Inc. handed over all ad work from Laird & Partners, New York to Crispin Porter & Bogusky. “Gap is now in the midst of 16-month same-store sales decline”, Kim Terry, a spokesperson for Gap said that they wanted to take their “advertising in a different direction.
Digital by Emilia Luty
- Can Twitter Rake in the Ads to Justify $1 Billion Valuation? Twitter CEO Evan Williams
stated this past week that Twitter’s funding is at $100 million, meaning it will have to make over $1 billion in revenue. The best way to gain revenue for Twitter is to create an ad business, although co-founder Biz Stone says that there is no plan to create any such business yet. Some believe it is inevitable that Twitter will have to start competing with Facebook in the ad market to reach the $1 billion plus expectation.
- How Pizza Hut, Gap and Co. Wound Up in Apple App Ads. Pizza Hut, The Gap Co., and
others are enjoying free advertising from the Apple’s iPhone commercials, which advertise apps that can be downloaded onto the iPhone. Apple picks various apps depending on how they use iPhone technology like sound, GPS, and vibrations. The commercials bring in thousands of extra downloads for the companies.
Madison + Vine by Yinting Wang
- “SyFy, Hershey strikes integration deals”. The Hershey Co.will be featured as a monthlong sponsor of Syfy’s “31 Days of Halloween” programming stunt in October. “Halloween is a huge season for us, so this was a perfect sponsorship opportunity and a way for our brands to cut through the clutter,” Creighton Talbott, group director-national TV investment at OMD, Hershey’s media buying agency, said.
Creative by Eileen Matthews
Client: Skittles Agency: TBWA/Chiat/Day, New York
This commercial is introducing a new type of skittles to consumers. Instead of the fruity variety that is well known, in this commercial we have a chocolate variety.
