ADBUZZ: Week of September 21, 2009

by Yinting Wang

Agency News

Spirits giant Diageo handed duties of Tequila brand Don Julio to WPP’s Grey, New York, and pulled the Jose Cuervo account from JWT. “JWT remains on Diageo’s roster, working on the Bailey’s and Smirnoff brands”.

“Monster.com has selected Omnicom Group’s Porter Novelli as its U.S. PR agency dealing with Business-to-Business and Business-to-Consumer fronts. The account is said to be worth $1 million“. (Porter Novelli won the Walmart account in June)

Digital

Facebook data for advertisers show the number identifying themselves as being in high school dropped 17% & college enrollees dropped 22%. Possible explanations: users are hiding their identity from family members, potential employers and other authority figures; “teens may increasingly fulfill their urge to share sensitive personal stories at websites such as Fmylife.com“

Media Works

“ABC’s decision to reduce ad time in the debut episodes of the network’s new fall programs. Fox tried a similar strategy last season when it sold single sponsors into new shows “Fringe” and “Dollhouse.” “ABC execs said the ad-reduction will get viewers hooked on new shows when they have a dizzying array of entertainment choices”.

Creative

IKEA: Crossword (Print Ad, Agency: Marketforce, Perth)